10 Things Every Small Business Website Needs
Running a small business and trying to manage a website can seem a little daunting. Especially when it comes to keeping your website current and on par with today’s requirements.
Many small business owners don’t have the time to address the elephant in the room which is the need to redesign the old outdated website for their business. Understandably, you have a business to run. If your website is old and clunky – you need to redesign.
Your website is a reflection of your business. If your website doesn’t look professional – potential customers/clients will get turned off and most likely will go to the next company providing the same as you.
There are many resources to help you get your website where it should be so that your small business is generating leads and acquiring new customers/clients. This checklist will help you get started on the digital path to growing your small business.
Before you redesign your website you need to figure out your web strategy. Your small business website strategy should be one part of your overall digital marketing strategy. Be clear on your business goals and objectives.
You only have a few seconds to grab a new visitor’s attention. The visual appeal of your website is the first impression of your business. Your website must have a professional look and feel because it’s a reflection of your business.
Your website should be accessible to all users and on all platforms such as mobile devices.
Choosing a Content Management System (CMS)
Choosing the right CMS is important in keeping your website up-to-date. WordPress has many paid and free themes and plugins and you can easily manage your business website once it is built.
Responsive and Mobile/Tablet Friendly
Responsive web design makes websites load correctly on a variety of devices and window screen sizes. Ensuring your website is responsive is a necessity and not an option anymore. How responsive is your website? Check here.
Search Engine Optimization (SEO)
Every website must be search engine optimized. Good Search Engine Optimization (SEO) is critical to the success of your website. Search engine algorithms have become better and better at ranking websites based on the quality of content, web design, keywords and more. Having your business visible through local listings such as Google is important to local SEO. Consider adding a blog to your website. Keyword research optimization, link building, and competitor research play a vital role in how your website ranks.
Call to Action
A call-to-action (CTA) is an image or line of text that prompts your website visitors to take immediate action to an offer. For example, a clickable coupon, an ebook, sign up form.
Include various options for potential customers/clients to contact your business because just having a phone number doesn’t cut it anymore. Website visitors come to your website for more information on what you’re offering. They expect to be able to contact your business through your website via email or accessible form.
Including an immediate auto-response email is effective in ensuring that visitor knows their inquiry was received.
Social Media Integration
Social media, when used correctly, is one of the most powerful tools to connect with customers and fans. Having a strong social media presence – integrated with a responsive website and search engine optimization (SEO) – is crucial in brand management. Your social platforms should be integrated into your website. WordPress has several plugins to embed your social feeds and promote sharing content from your site.
An SSL (Secure Sockets Layer) certificate is a digital certificate that authenticates the identity of a website and encrypts information sent to the server using SSL technology. In order to accept credit card information and conduct financial transactions on your website, you must have an SSL properly installed.